The Scotsman has this great article on being an avon lady
‘AVON calling!” is their war cry, the streets their battlefield, and lipsticks, mascaras and blusher their weapons of choice. This is Avon’s army of sales ladies: a crack squad of beauty commandos who are about to be sent forth, spreading the word that the make-up brand with the mumsy image has had a multi-million pound facelift.
Their 1960s’ advertising slogan, “Ding dong… Avon calling”, may still be firmly entrenched in the public’s psyche but, let’s be honest, Avon hasn’t been ringing bells for a number of years. It’s not that the products are unpopular - one in three British women are Avon customers, and more women wear Avon nail enamel than any other brand in the world - but the brand’s unsexy image means few of us are likely to shout about our beauty buys. The perception seems to be that Avon is unfashionable and outdated.
It also tells us about the new beauty campaign Avon is driving in Spring 2007:
Cue Avon’s new 2007 spring advertising campaign - the biggest in its 120-year history - called Hello Tomorrow. Designed to reintroduce the brand to an indifferent consumer base, one of the world’s oldest beauty companies is boldly facing up to the future with slick packaging and billboard shots in shades of pink that are impossible to ignore.
and illustrated their best sellers:
AVON’S BESTSELLERS
SKIN SO SOFT & SENSUAL DRY OIL SPRAY
KNOWN for its ultra-moisturising qualities, soft scent and - bizarrely - its ability to ward off bugs, this £5 body oil is their bestselling product of all time. Loved the world over, crates of the Skin So Soft range are even shipped across to the Arctic Circle, where the Inuits love it for the way it soothes their weatherbeaten skin.
A NEW CLINICAL EYE LIFT
THEIR top-selling product of 2006, this wonder-jar promises “smooth eyes without the scalpel”. With hi-tech ingredients claiming to boost elastin and collagen production, this is what you’d expect from a high-end anti-ageing cream - yet this one costs only £15.
ADVANCE TECHNIQUES QUICK TOUCH LEAVE-IN CONDITIONER
ONE of the first leave-in conditioners on the market, this detangling cream was discontinued in 2000 and replaced by a liquid spray. However, it soon became Avon’s most requested bring-back product (at £2.50 for 250ml, it’s no wonder) and it made its comeback in 2005.
RICH MOISTURE FACE CREAM
THIS no-nonsense cream just does exactly what it says on the jar and provides all-day moisturising. Helped by the £3.50 price tag and its non-greasy formula, it’s one of the bestselling face creams in the world.
ONE TO WATCH… INSTANT MANICURE
AVON is already the world leader when it comes to nail varnish, but a new product - instant manicure - was used backstage at this year’s London Fashion Week and became an instant hit among the time-starved catwalk models. Used instead of a liquid nail enamel, these nail-shaped self-adhesive stickers cost £5 and come in a variety of shades. All you have to do is choose one and stick them on to your nails.
So watch our for many many avon reviews in this up and coming advertising campaign! Prepare for the turf war! Watch out superdrug!
